How Helen Selina Skincare was born

How Helen Selina Skincare was born

I had been making my own body scrubs for over a year, just using everyday household ingredients (coconut oil, avocado oil, both salts, sugar – that kind of thing) I always loved experimenting with different ingredients and how they made my skin feel (not that they always worked out!!)

I was on maternity leave when I decided to up the ante while I had a bit of ‘time’ (if that’s what you call it with a newborn!!) and decided to try and make a business from my experiments in the hope that people would love using them as much as I did.

So, in July last year, I started to experiment with cosmetic grade ingredients. Several batches later, I finally nailed my formula & voilà!! – I had some products! A body, a hand and a foot scrub. Yey!

Now – what to name the business??

I would’ve named it after my son… if he had come out without a twinkle….. but he did, and his name just didn’t work (our girls name, however, would’ve been perfect!).

Since I have been married, I have used the nickname ‘Mrs A’ so I tried to incorporate that into a business name, but again, it just didn’t fit…

Thinking cap was on.. what could I name it??

Finally, I thought it would be a nice sentiment and legacy to use my Husbands late Mum’s name. So, with his & my sister-in-law’s blessing, my business now had a name – Helen Selina Skincare.

Now the logo??... Jeez, there’s so much to think of! I wanted something natural as this is what I am building my brand around. But again, I found this quite difficult to find something that fit well.

I researched the meaning of the names Helen and Selina… and, what d’ya know… turns out Helen meant light & Selina meant moon!! I mean, what is more natural than the moonlight – it was like it was meant to be! (Of course, these meanings could be total nonsense – but, hey, they work for me!)

So, that’s how my little business started and got its name & logo.

I hope you have enjoyed reading my story, somehow I’m nervous putting it out there, but I hope this lets you know me a bit better. If you have any comments or questions, feel free to use the comments box below.

Lots of Love ❤️